A hymn to joy and fun. Thus the Dior Pre-Fall collection, presented during Shanghai Fashion Week, lets itself be contaminated by the nonconformist and irreverent spirit of Pop art. A collection that reworks and reinterprets different themes, revisiting the Dior vocabulary. The common thread: Pop aesthetics. From Richard Hamilton’s British pop in the 1950s to Marco Lodola’s New Futurist movement Marco Lodola was in fact commissioned sculptures and installations for 400 boutiques around the world. In recent years, the artist has designed sets and installations for very important events (from X Factor, to the Sanremo Festival, from Roxy Bar to Bocelli’s theater of silence), through cinelma, music videos and album covers (Timoria, Max Pezzali and 883, Ron, Gianluca Grignani …) collaborations with fashion (Vivienne Westwood, Giuliano Fujiwara, Enrico Coveri …) participation in the Venice Biennale (the “Ca Lodola” installation is memorable) exhibitions at the Evita Peron Museum in Buenos Aires, the Center Pompidou in Paris, the Museum of Fine Arts in Mexico City and many others.